Social Media Marketing

What is social media marketing?

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website.

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.

Some popular social media apps include Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Snapchat. Each platform has elements that makes it attractive to use. And when a company uses several in combination to deliver a multichannel message, consumers can see those messages on their preferred channels.

These social media platforms enable brands to connect with their audience to:

• build a brand;
• increase sales;
• drive traffic to a website; and
• build a community of followers to share and engage with content.

Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.